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Beautiful necklace by Miglio Designer Jewellery, a company that knows the value of high quality images to sell their products. |
Why are they so adamant about this? High quality and appropriate images:
EVOKE THE EMOTIONAL EXPERIENCE OF SHOPPING
On the
Internet, the shopping experience cannot include all the senses. We can’t touch
the fabric, smell the coffee or taste the sauce. There is only our visual
involvement with a representation of the product.
In the end
it is this photographic image that has to evoke the emotional experience that
transforms a viewer on your website into a buyer of your product.
Unless the
visual experience of the virtual shop affects the customer on a visceral,
emotional level, browsers will not be converted to shoppers.
CONVERT BROWSERS INTO CUSTOMERS
On her blog, business strategist, Isa Maria Seminega
quotes UK photographer Tony Jones on the importance of high quality product
shots:
“It is now
widely accepted that taking the time to invest in quality product imagery for
your advertising and website will be a significant factor in helping to drive
sales up. High quality product photography is as essential as a well designed
website.’
REFLECT THE HIGH QUALITY OF THE COMPANY'S PRODUCTS
Companies
cannot afford to cut corners when it comes to planning and executing the visual
aspect of their marketing and advertising strategy.
Leonora Van Staden, MVNP client and owner of Nice Stuff, an exclusive interior/ gift/ design shop in Dorp Street, Stellenbosch agrees.
Leonora Van Staden, MVNP client and owner of Nice Stuff, an exclusive interior/ gift/ design shop in Dorp Street, Stellenbosch agrees.
"Martin’s
particular skills as photographer has made it possible for me to develop a
marketing strategy for my business that does justice to the high quality design
and manufacturing of the limited edition and custom-made products we
sell," she explains.
SAVE TIME, EFFORT AND MONEY IN THE
LONG RUN
As a
designer, Ronel Van Heerden of Nine Ninety Nine, has her own reasons for
encouraging clients to invest in a professional photographer's services.
“You will not let a backyard mechanic
with inadequate and inferior tools and pitiful knowledge work on your
Ferrari. So how can business people still think their camera phone will take
good enough images to market their biggest asset?
“As a
professional designer I've seen how substandard photography does damage to
businesses and it is such an easy detail to fix! Just get a professional
photographer!
“You will
make the lives of your designer so much easier and together you will create the
company image that you want the world to see. Easy as pie!”
Unfortunately not all business owners, especially small and medium enterprises, always see their way clear to invest in really good photographs for their websites and brochures.
But in the end the same principles that apply to e-commerce also apply to other businesses.
But in the end the same principles that apply to e-commerce also apply to other businesses.
Customers shop with their eyes. Make sure that the quality of the visual message your business portrays matches the quality of your product.
