PERFUME POWER TO THE PEOPLE - Land n Sand Digital Magazine Nov/Dec 2013 issue

By Erika Kruger

Perfume Power to the People - Fragrant Finery for the Festive Season

 

While perfume can be described as liquid art, perfume bottles can surely be considered objects d' art in itself.

And the ones available from Perfume Power SA are no different. 

Towards the end of last year Martin and I collaborated with Somerset West perfumista, Diana Rankin to contribute an article to the Nov/Des issue of the digital magazine Land n Sand.

The article told the story of this very successful e-commerce and perfume events company but Diana also shared some tips on how to select and apply perfume to complete that special outfit for end-of-year functions.

I wanted the images to convey the feeling of good cheer and the excitement of the festive season. My brief to Martin was to create the illusion of the perfume bottles actually attending a party.

So rather than shooting straight-forward product shots against a white background, Martin placed the bottles on clear glass and positioned multi-coloured Christmas lights in the background. 

He used a slow shutter speed with the 105 macro lens to prevent the strobe lights from overriding the much weaker fairy lights causing its effect to disappear completely. 

Different coloured gels were used to add variety to the shots.

I was delighted with the result. The images truly complemented the story I wanted to tell. 

And above all, both our clients were happy!