In our previous post we reasoned that high quality
images can influence company’s bottom line. Our argument recently received
support from a survey conducted by eposure, a UK-based platform for
photographers and reported in a blog post by photographer Tim
Bilsborough.
Tim shared the interim results from a survey that
looked at how photography affects consumer’s attitudes to online
shopping.
The results he says 'makes fascinating reading for
businesses, retailers and commercial photographers alike.'
The reason?
The quality of
photographs definitely influences purchasing decisions.
Ninety one percent of the respondents indicated that images of products are important to them when they are shopping online while 92% said websites in general could improve the standard of their photography.
The most important finding was that 84% of people had decided not to buy something online, because the product image was not good enough.
“Quite simply, Tim says, “it means that better images can improve online conversion rates, and for many online retailers, it could make a dramatic difference to the performance of their business.”
"It makes a stronger case for businesses to really
think about their photography, the role it plays within their site and the way
it positions their own products to their customers and against their
competitors. It gives business an incentive to spend more time evaluating the
way they commission and use images on their websites“
To
read the full text of Tim’s blog post go to:
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